Only 27.3% of orders are single-item, so BXGY (which needs a second item to trigger) would hit a minority and waste placement. The store already multi-items (median 2).,and broadly one product-type per order (93.8%) — the right lever is rewarding people to add compatible pieces of the SAME family (Zipster swaddle + Shortie + Kids PJ) via a built-bundle, anchored by the currently live Zipster+Kids bundle. Keep Free Gift as-the-second-layer above the shipping+multi-order threshold.
| Tier | Free-rider | |
|---|---|---|
| 3 pcs,10% off | 45.9% | over gate |
| 5 pcs,15% off | 14.9% | ok |
| 7 pcs,20% off | 5.3% | ok |
Cheapest in-stock giftable SKUs, cheap enough to hold margin,and on-brief for a baby/kids brand:
| Gift candidate | Price |
|---|---|
| Bodysuit Viva con Agua | EUR7.9 |
| Cuddle Cloth Lovey Sloth | EUR8.9 |
| Bamboo Bandana Bib | EUR9.9 |
| Ribbed Bamboo Leggings | EUR9.9 |
| Zig Zag Large Muslin Blanket | EUR14.9 |
Native AOV is EUR79.5 and free-shipping kicks at EUR75. Run the gift threshold ABOVE the native AOV — suggest EUR90+, keeps qualifying share below ~25% so free-rider stays within the 30% gate.
No third-party cart/checkout upsell apps are mounted. Only Upnova embed (upezFlows present, upez-frontend script) plus Klaviyo, review.io, langshop, in-site search are loaded. Upnova owns the entire cart upsell surface. Clean.
| Offer | Type | Config | Widget |
|---|---|---|---|
| Zipster Family Bundle | Bundle Builder | Tier1: 4 pcs,10% off; Tier2: 6 pcs,15% off; Tier3:8+ pcs,20% off. Collections: bundle-eligible Zipster full-price + Kids PJ full-price. | Under Cart Item + Product Page |
| Free Cuddle Cloth Lovey | Free Gift | EUR90 threshold, auto-add, Lovey Sloth at EUR8.9. | Cart goals bar |
| Nursing Wear cross-sell | Bundle Builder second | Flexible 2/4 pcs, EUR15 off mid-tier. Breastfeeding Wear collection only. | BOTC (Recommendation) |
Free-rider = share of qualifying orders that would hit the offer anyway. Reach = share of shoppers exposed. Numbers from confirmed 2,000-order ShopifyQL sample, Jun-Sep 2026. Live-tier free-rider estimates use the whole-store items-per-order distribution, may overstate for bundle-eligible-only, directionally solid.